Proactive Promotion Yields Great Success

by | Jan 11, 2016 | Public-Private Partnerships, Water Solutions

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Whether your community is a new or an existing partner, a proactive media relations plan is the key to success. As each campaign approaches, it’s a great time to remind residents about the program or, for new partners, introduce the program.

Our team for the NLC Service Line Warranty Program (administered by HomeServe USA, formerly Utility Service Partners, Inc.) can provide various resources for city communication. These can be requested through your Business Development Specialist at any time and will be customized to meet your needs.

Press Release – For each campaign, a standard press release is available that can be customized with your city information. This release can be posted on your city website, distributed via social media channels or passed to local media professionals for inclusion in their upcoming communication.

Web Banners City-specific web banners are available to communicate important information about the program.

Newsletter Articles – Releasing a community newsletter? We’re happy to provide city-specific text for your use in any length. This can be a feature about the program, a reminder about campaign letters or highlights of the success of the program.

Share our Blog & Social Media – Our marketing team publishes blogs for homeowners and city officials with information that can be shared in your community. You can visit our blog find homeowner tips, industry news and more. City partners are welcome to share the blog links with the community and tag our social media sites on Facebook and Twitter by clicking the icons at the top of the page.

Our team is happy to assist you in developing a proactive media relations plan that can communicate the program effectively and reduce calls to the city. Want to learn more? Reach out to your Business Development Specialist for more information or email

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