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Enhance Member Loyalty with Strategic Partnerships

Enhance Member Loyalty with Strategic Partnerships

The electric cooperative Member Loyalty Index (MLI) originated from two co-op communications leaders seeking ways to better align their co-ops’ offerings with what their members wanted. They came across a study that was used as a basis for the first MLI survey, which...

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Enhance Member Loyalty with Strategic Partnerships

The electric cooperative Member Loyalty Index (MLI) originated from two co-op communications leaders seeking ways to better align their co-ops’ offerings with what their members wanted. They came across a study that was used as a basis for the first MLI survey, which...

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