There’s a major trend happening in energy that is not measured in barrels or BTUs. Cooperatives are becoming much more focused on deepening their member relationships. As state after state deregulates electricity, forcing co-op to compete with retail providers, and...
Renewables
Millennials’ Buying Habits Continue to Impact Energy
By 2025, Millennials will make up to 75 percent of the work force, as the next largest generation, the Baby Boomers, retire in droves. This means their buying power will only increase in the next decade – multicultural Millennials' buying habits include spending more...
Three Energy Sector Trends to Watch
If there is one thing you can predict about the energy industry, it is that the industry is unpredictable. There has been more change in energy sector trends over the past decade than the previous half century. With American gas and oil production up, renewable energy...
The Energy Technology Impact: Changing Technology, Changing Industry
As personal and commercial technology increases the demand for energy, the industry itself is changing, impacted by new energy technology. The global demand for power is expected to double from 2010 levels by 2030. Meanwhile, funding for new power plants lags behind,...
Marketing Insights for Millennials: The Three Cs of Member Satisfaction
Millennials are becoming the largest demographic and are the largest generation employed in the U.S. workforce. Their clout and spending power will only increase until the middle of the century. Over the past five years, they have made up the largest percentage of...
Rooftop Solar Energy: Disrupting the Standard Cooperative Business Model?
One of the major issues electric cooperatives are facing is stagnant load growth – a problem cited by 35% of utility executives as one of the top three pressing challenges facing their business, according to a survey by Utility Dive. But is rooftop solar energy...
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Cooperatives Energy Efficiency
Energy efficiency is a critical component of enviromental and economic growth.According to the American Council for an Energy Efficient Economy, utility-sector energy efficiency programs began in the 1970s when the energy crises gave rise to the new concept of “energy...
Demand Side Management, Energy Efficiency, Electric Vehicles and More
In this is time of unusual challenges and opportunities for utilities, a recent roundtable hosted by HomeServe explored a number of issues facing the industry today. “How are Utilities, Regulators and Customers Planning for a Changing Environment?” featured a panel of...
Improve Satisfaction by Offering Recommendations from a Trusted Advisor
Energy providers must look beyond simply supplying a commodity in an industry that is undergoing rapid and unprecedented change. A growing percentage of decision makers, including millennials, are budget conscious, environmentally and socially aware, utilize social...