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Are you looking to expand your marketing tools in the utility industry? Giving consumers choices and the opportunity for interaction is well-documented to improve customer satisfaction, and that, in turn, improves ROI. Recent market research indicates consumers...
There’s a major trend happening in energy that is not measured in barrels or BTUs. Cooperatives are becoming much more focused on deepening their member relationships. As state after state deregulates electricity, forcing co-op to compete with retail providers, and...
There is a strong relationship between customer satisfaction and return on equity in the energy industry, and, although the industry has seen year-over-year positive progress, the needle is only being nudged. A JD Power white paper shows a link between customer...
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