Energy Efficiency Solutions

Offering HomeServe protection plans for home systems, such as HVAC and water heaters, can increase efficiency of these systems by ensuring proper functionality.

Plans can also increase YES decisions for new energy-efficient systems to replace failing equipment.

Protection plans include delivery of educational messaging, as well as face-to-face interaction, with trusted repair professionals throughout the life of the equipment to reinforce energy efficiency awareness, and “primes the pump” for decisions at the end of equipment life.

Plans in Market

HomeServe executes educational communications to homeowners about protection and maintenance plans for systems in the home. Once enrolled in a protection plan, the homeowner receives educational messaging about utility energy efficiency and other key programs, as well as in-home advice from contractors performing repair and maintenance activities.

Maintenance/End-of-Service-Life Planning

As the system approaches its end of life, messaging informs customers about options for replacement, including promoting high-efficiency equipment.


HomeServe educational communications and on-site contractor assistance includes connecting the customer with resources to better understand available rebates and federal funding options.

System Failure

When a system fails, HomeServe receives the call from the customer, and our contractor is quickly in the home to repair or declare end of equipment life. The on-site contractor can then consult with the customer to begin the journey for the next system.

Payment Options

In the consultation with the customer, the contractor presents options for replacement, including the advantages of high-efficiency systems, and offers payment options that include cash, financing, and HomeServe’s Advantage Program subscription.


When a system is selected, installation can be performed by a HomeServe network contractor. HomeServe currently manages over 2,600 independent contractor firms. We happily include preferred utility trade allies who meet our requirements.

HomeServe Advantage Program

Upon equipment failure, one option for a replacement is the Advantage Program, an all-inclusive subscription that enables homeowners to affordably upgrade to a heat pump system and effortlessly manage the repair and maintenance of the equipment throughout its life.

A recent HomeServe survey found that 80% of consumers are interested in a hassle-free subscription model for their HVAC equipment.

All-Inclusive Subscription

Home Assessment by Comfort Advisor

Efficient Equipment Installation

Thermostat and Energy-Savings Service

Unlimited Repairs

Annual Maintenance

Leasing Agreement

Customer Story

Retiree Facing Heat Pump Repair Benefits from Public-Private Partnership between HomeServe and Energy Co-Op

It started with a high electric bill.

“I should have known then,” said Carol R. of Mason, Illinois. “The electricity bill went to $450.”

However, it was the tail end of spring, and she was still using the furnace. Maybe the unseasonable cold was the problem. But just a few weeks later, Carol turned on the air conditioning and noticed that, although the fan was working, the air wasn’t cool.

The first thing she did was call her energy company, Southwestern Electric Cooperative, to find out if anything had changed on their end. It hadn’t, so she faced the reality: Her heat pump, which provided both her heating and cooling, failed at the very beginning of the summer season and she was without air conditioning.

Protection Plans

Exterior Electric

Covers repair or replacement of exterior high-voltage wiring and components.

Interior Electric

Covers repair or replacement of interior high-voltage wiring and components.

Gas Line

Covers the gas line or primary propane line and appliance connectors inside or outside the home.

Heating / Cooling

Covers repair or replacement of electric, natural gas, or propane water heater.

Heat Pump

Covers repair or replacement of system components and one annual tune-up.

Surge Protection

Covers repair or replacement of electrical products that fail due to an electrical surge.

Water Heater

Covers repair or replacement of electric, natural gas, or propane water heater.

Water Service Line

Covers repair or replacement of a permanently blocked, leaking, or low pressure line that provides fresh water to the home.

Sewer / Septic Line

Covers repair or replacement of a permanently blocked or leaking line that takes wastewater from the home.

Interior Plumbing

Covers unblocking, repair or replacement of interior water service and drainage pipe materials, valves and other plumbing-related material.

Electric Vehicle Charging

Covers reimbursement for malfunctioning Level-2 charger and repair/replacement of interior wiring and components.

Tech Protection

Multi-device coverage for mobile phones, tablets, computers and TVs.

Exterior Electric

Interior Electric

Gas Line

Heating / Cooling

Heat Pump

Surge Protection

Water Heater

Water Service Line

Sewer / Septic Line

Interior Plumbing

Electric Vehicle Charging

Consumer Electronics


Program Development

Anchored by a team that has extensive experience in the insurance and consumer services industries, HomeServe’s program development follows a process that recognizes customer needs, capitalizes on our underwriting depth and knowledge, and marries those needs with our marketing and operational capabilities. This ensures that we are creating comprehensive offerings for our customers, with the optimal balance of coverage and price. This leads to high participation rates and a generous revenue share for our utility partners.

Public Awareness Generation

Prior to launching a home protection program, HomeServe deploys a thorough pre-marketing education campaign. This campaign could include public relations and press releases, bill insert messages and information on the utility’s website. HomeServe has an internal public relations department that proactively engages with local constituents to provide material, clarity and responses to city officials, the media and the public. Additionally, we will train the utility’s call center staff to handle calls about the program and forward customers to HomeServe. We also provide scripts with frequently asked questions and answers about the program to use as a reference.

Multi-Channel Education

HomeServe’s in-house staff of over 75 marketing professionals produces multi-channel educational campaigns and customer communication strategies encompassing direct mail, inserts, website and web advertising, inbound and outbound telemarketing, e-mail, public relations, and social media, that yield outstanding customer participation, retention and customer satisfaction. Leveraging the results of hundreds of tests across dozens of utility partners, and through active partner collaboration, the team produces communications that educate consumers, positively reflect partner brands, drive customer participation, and ultimately lead to demonstrably higher levels of customer satisfaction with your utility.

Contractor Management

HomeServe currently manages over 2,600 independent contractor firms across North America. We have the ability to onboard local contractors, including those within your own established network, as relevant. We leverage trade associations and government registries to ensure relevant criteria are met, including MWBE requirements. Contractors must have a BBB rating of A or higher; positive feedback of 90% or better; and the ability to provide 24/7 emergency service while also meeting all stringent compliance requirements, including valid licensing, bonding and insurance; drug screening and background checks, and willingness to sign our contractor agreement that stipulates performance standards, code of conduct and more. HomeServe employs Regional Operations Managers (ROMs) to ensure all work is performed to our high standards and is compliant with all local codes, regulations and permit requirements. Contractor performance is continually tracked and measured to ensure customer satisfaction.


HomeServe can work with utility partners to integrate home protection products and installation services to broaden marketplace offerings and create a more cohesive customer experience. HomeServe’s expertise in multichannel marketing drives consumers to our products on utility marketplaces, increasing site traffic, visibility, and opportunities for engagement about residential energy efficiency.

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Energy Solutions